Sales jobs · UK
Appointment setter jobs in the UK
An appointment setter contacts leads by phone, chat or social media, qualifies them and books calls for a closer or a salesperson. It is one of the fastest ways into sales and is often remote. Here is what the job looks like in the UK, where to find openings and how to land your first one — even without sales experience.
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What an Appointment setter does day to day
- Reply to inbound leads quickly by phone, DM or chat
- Ask qualifying questions (need, budget, timing)
- Book calls in the closer’s calendar
- Send reminders so prospects show up
- Track show-up and booking rates
Skills employers look for
- Speed and consistency in follow-up
- Friendly, short messages that get replies
- Qualifying without interrogating
- Handling “not now” and “send me info”
- Organisation with calendars and a CRM
How to get your first Appointment setter job in the UK
- 1Practise short openers for calls and DMs, and a three-question qualification.
- 2Search “appointment setter”, “setter” and “lead qualification” on LinkedIn Jobs and Indeed UK; many roles are remote, others are in London, Manchester and Birmingham.
- 3Ask in the interview how pay works: base, per booked call or per show-up.
- 4Avoid roles that ask you to pay for training or a “starter kit”.
- 5Use the setter role to learn closing: it is the natural next step.
Interview questions you should prepare
- How would you respond to a lead who replied “how much is it?”
- How do you make sure booked calls actually show up?
- Book a call with me right now by DM.
- How many conversations a day can you handle well?
Sales pay in the UK
- Sales executive, starting: £25,000 to £28,000 basic a year (Prospects (Jisc): Sales executive job profile)
- Sales executive, experienced: £28,000 to £45,000 basic a year (Prospects (Jisc): Sales executive job profile)
- Senior sales roles: Can exceed £100,000 with commission or bonus (Prospects (Jisc): Sales executive job profile)
Where to find Appointment setter jobs in the UK
- LinkedIn Jobs. Most SDR and business development roles in tech and B2B are posted here.
- Indeed UK. The largest volume of sales executive and telesales openings across the country.
- Reed. A long-standing UK job board with many sales and recruitment roles.
- Totaljobs. Good for field sales, account management and graduate schemes.
- CV-Library. Strong outside London, with many regional B2B sales roles.
Appointment setter jobs by city
How Ventaka gets you ready
- Short game-style lessons: from zero to selling, 10 minutes a day
- Written role-plays with AI customers who push back with real objections
- The «sell me this pen» interview test with Cal, who scores you at the end
- A sales CV and a scam-offer detector
- A verifiable certificate to show recruiters