Sales salaries · United Kingdom
Sales executive salary in the UK: starting pay, OTE and commission
These are the reference figures for UK sales salaries, plus how basic salary, commission and OTE fit together, so you can compare offers properly.
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Pay · United Kingdom
| Role | Pay |
|---|---|
| Sales executive, starting | £25,000 to £28,000 basic a yearGraduate schemes can pay moreProspects (Jisc): Sales executive job profile |
| Sales executive, experienced | £28,000 to £45,000 basic a yearProspects (Jisc): Sales executive job profile |
| Senior sales roles | Can exceed £100,000 with commission or bonusProspects (Jisc): Sales executive job profile |
Minimum wage
The National Living Wage for workers aged 21 and over is £12.71 an hour from 1 April 2026. If you are employed, commission does not replace it: your total pay must reach it.
Commission: what to know
- OTE (on-target earnings) is basic salary plus the commission you would earn at 100% of target. Ask how many people on the team actually hit it.
- Ask whether commission is paid monthly or quarterly, whether it is capped and what happens if a client cancels.
- A higher basic and lower OTE is usually safer in your first role while you learn.
- A company car or car allowance is common in field sales: check whether it is included in the OTE they quote.